Guide · Updated Nov 4, 2026

Korea Grand Sale 2027

Korea Grand Sale 2027 runs Dec 23, 2026 – Feb 13, 2027. What has been officially announced so far, where to pick up the coupon book, and which partners are confirmed.

What is the Korea Grand Sale?

Korea's official shopping, culture and tourism festival for international visitors. It is hosted by the Ministry of Culture, Sports and Tourism and organized by the Visit Korea Committee, and has been held in the winter off-season since 2011. Benefits cover airlines and transport, shopping, accommodation, food and drink, beauty and health, experiences and convenience services.

When is Korea Grand Sale 2027?

December 23, 2026 to February 13, 2027, for foreign visitors. The concept message is "Come Get Your Own K", and this year's special theme is food (gourmet). The previous edition, Korea Grand Sale 2026, ran from December 17, 2025 to February 22, 2026.

Where do I get the coupons?

At the Welcome Center on the 1st-floor lobby of Noon Square in Myeongdong, and on the official site's Special Benefit page. The Welcome Center opens daily 11:00–20:00 for all 53 days of the event. It hands out the dedicated Korea Grand Sale coupon book, shows partner benefits, and runs a lucky draw and receipt-reward events; entry is free. Mobile welcome centers will also tour regions such as Gangwon and Gyeongnam, with dates varying by region. The official pages do not currently say which ID you need to show.

Which brands and partners are confirmed so far?

As of November 4, 2026, the official Special Benefit page lists only three offers, all for flights. Partner recruitment stays open until November 30, 2026, so the full list has not been published.

  • Air Seoul flight offers
  • Promotions for discounted flights to Korea
  • JEJU Air 1st promotion
  • The official listing says special promotions roll out from mid-October 2026 across airlines, online travel agencies and shopping, each with its own period.

How big were the discounts last time?

About 1,750 companies took part in Korea Grand Sale 2026. According to the Ministry of Culture, Sports and Tourism:

  • 10 Korean airlines, including Korean Air, offered up to 96% off flights to Korea.
  • Department stores, duty-free shops, outlets, hypermarkets and convenience stores joined with gifts by spend, money-off vouchers and membership upgrades.
  • Online and offline sales with brands such as CJ Olive Young, Musinsa Standard and Ktown4u gave up to 90% off.
  • Tie-ups with UnionPay, WOWPASS and other payment apps for foreigners gave instant discounts or cashback worth up to 15% at major stores.

Do Grand Sale offers stack with tax refunds or department store tourist coupons?

There is no official rule. As of November 4, 2026, the official Korea Grand Sale site, VISITKOREA and the ministry's announcements give no general rule on combining Grand Sale offers with tax refunds or department store coupons for foreigners. Whether they stack depends on each partner's own terms, so check with the store or the operation office before paying.

Who do I contact with questions?

The Korea Grand Sale Operation Office: 1644-1855 or info@2027kgs.com. Its address is Room 802, Taehwa Building, 29 Insa-dong 5-gil, Jongno-gu, Seoul (Visit Korea Committee). For general travel help, call the 1330 Korea Travel Hotline.

Checked 2026-11-04 on the official Korea Grand Sale site (English and Simplified Chinese), the 2027 Korea Grand Sale partner recruitment page, the VISITKOREA event page and the Korea.kr policy briefing (MCST, 2025-12-17).

Shopping guides

Source: Korea Grand Sale (official) · Korea Grand Sale introduction ↗ · post in Chinese ↗ · Korea Grand Sale (official) · Special Benefit ↗ · 코리아그랜드세일 운영사무국 · 2027 코리아그랜드세일 참여기업 모집 ↗ · VISITKOREA (Korea Tourism Organization) · 2027 코리아그랜드세일 ↗ · 대한민국 정책브리핑 · 역대 최대 규모 '코리아그랜드세일' 개막 (문화체육관광부, 2025-12-17) ↗
Checked Nov 4, 2026

Add to calendar

In progress

Olive Young December Sale — expected; dates TBA

Tax refund + coupon final price calculatorRefunds from ₩15,000 per receipt