Guide · Updated Oct 30, 2026
Singles Day (11.11) in Korea 2026
Korea's 11.11-related sales in 2026: 11st Grand 11 Day (Nov 1–11), G market Big Smile Day (Nov 2–13) and AliExpress 11.11 (Nov 1–18), mostly online and needing a Korean account. Offers and conditions, past dates, and the November sales you can use in Seoul stores.
Korea's Singles Day (11.11) sales are mostly online: 11st Grand 11 Day (Nov 1–11), G market Big Smile Day (Nov 2–13) and AliExpress 11.11 (Nov 1–18). Most need a Korean account and Korean payment, so they are of limited use to visitors; for sales you can use in Seoul stores in November, see the Seoul November 2026 sale calendar.
11.11-related sales in 2026
| When | Sale | What | Can tourists use it? |
|---|---|---|---|
| Nov 1–11 | 11st Grand 11 Day | On Nov 11, a ₩10,000-off cart coupon on ₩40,000+, only for new members or members with no purchase in two months, first come first served | Online; needs a Korean account and Korean payment |
| Nov 2–13 | G market Big Smile Day | Special-price items up from about 1,000 to about 3,000 | Online; needs a Korean account |
| Nov 1–18 | AliExpress 11.11 | Pre-sale Oct 29–31; up to 80% off across categories and brand coupons up to 15%; an experience pop-up in Seongsu on Nov 5–8 | Buying needs a Korean address; the Seongsu pop-up is an experience event |
| Oct 30 – Nov 8 | SSG.COM SSG Day (not including Nov 11) | 12% coupon on ₩10,000+ (up to ₩50,000 off); 8% coupon on ₩70,000+ (up to ₩150,000 off) | Online; needs an SSG.COM account |
Nov 11 is also Pepero Day (빼빼로데이) in Korea, when convenience stores sell collaboration gift sets; as of Oct 30 no store had published its discounts. As of Oct 30 we found no official Alipay, WeChat Pay or Tmall Singles Day promotion in Korea this year.
Past years
| Year | 11st Grand 11 Day | G market Big Smile Day |
|---|---|---|
| 2026 | Nov 1–11 | Nov 2–13, about 3,000 special-price items |
| 2025 | Nov 1–11, about 7,000 sellers | Nov 1–11 |
| 2024 | Nov 1–11 | — |
What you can use in stores in November
- Korea Grand Festival (Oct 29 – Nov 15): up to 25% off at duty-free shops nationwide and free entry to the main palaces.
- Olive Young Black Friday (Nov 1–7): pay the shelf sale price in store; main stores each have their own "Last Pick" markdowns.
Checked 2026-10-30. Most online coupons and discounts need Korean phone verification.
Shopping guides
- Seoul sale calendar (late Oct – Mar) — Every big sale and brand sale in Seoul from late October to March. Announced dates are kept apart from expected ones (based on past years), every row is checked against a source, and each says whether tourists can use it and whether it's in stores or online.
- Seoul November 2026 sale calendar — Every big sale you can catch in Seoul in November 2026: Korea Grand Festival (Oct 29 – Nov 15), Olive Young Black Friday (Nov 1–7), 11st Singles Day (Nov 1–11), department store winter sales, MUSINSA Black Friday, US Black Friday on Nov 27 and the Korea Grand Sale from Dec 23. Each has this year's dates with sources, past editions and the date we last checked.
- Olive Young Black Friday 2026 (Nov 1–7) — Olive Young Black Friday 2026 runs Nov 1–7 in stores and online: each main store has its own Last Pick markdowns, limited Blackprize boxes (two kinds, 6–7 full-size items each) sell in store and online, and a limited special drop runs on Nov 4. Also covers Olive Day (25th–27th monthly), how tourists use it and get the tax refund and common questions.
- Korea Grand Sale & Sale Festa 2026 — The autumn Korea Grand Festival runs Oct 29–Nov 15, 2026 and is open to everyone. The winter Korea Grand Sale is for foreign visitors and runs Dec 23, 2026–Feb 13, 2027. This guide distinguishes the events and covers duty-free discounts up to 25% on Oct 29–Nov 15 and individual store conditions.
- Korea Black Friday 2026 dates — Korea's Black Friday isn't one day: from late October through November there's the Korea Grand Festival, Shinsegae's SSG Day, and separate Black Friday sales from Olive Young, 29CM, MUSINSA and individual brands. This page lists the dates announced so far by brand and platform, gives last year's dates where nothing is announced, and says whether tourists can buy in store.
- Olive Young sale dates 2026 — Olive Young's big sale (올영세일) runs four times a year, one week each in March, June, September and December. In 2026 it ran Mar 1–7, May 31 – Jun 6 and Aug 30 – Sep 5; November Black Friday is set for Nov 1–7, and the December edition was not announced as of Oct 30, so last year's dates are shown for it. Also covers Olive Day (the 25th–27th of each month), the daily online deal, and how tourists buy and get a tax refund in store.
- Department store tourist discounts — The four department stores' tourist programs: how much they take off, which floor to go to, what to bring, which brands are excluded, and how they work with tax refunds and Alipay, WeChat Pay or UnionPay.
- Outlets near Seoul — The main outlets around Seoul compared: which has the most luxury, which is best for sportswear, how to get there by bus, opening hours, tourist coupons and tax refunds, from the outlets' own sites.
- FAQ — The questions visitors ask most, answered from our own guides: tax-refund minimums, how to get department-store tourist coupons, whether they stack with tax refunds, Alipay and WeChat Pay, outlets and sale dates. Each answer names its guide; the counter has the final word.
- Tax refund & coming sales
Source: Asia Economy · 11번가 2026 그랜드십일절 11.1–11 (2026-10-21) ↗ · NewDaily · 11번가 2025 그랜드십일절 11.1–11 (2025-10-29) ↗ · Financial News · 11번가 그랜드십일절 타임딜 11.1–10 (2024-10-31) ↗ · etnews · G마켓 빅스마일데이 11.2–13 (2026-10-22) ↗ · Kuki News · G마켓 빅스마일데이 11.1–11 (2025-10-31) ↗ · etnews · 알리익스프레스 11.11 광군제 11.1–18, 최대 80% (2026-10-29) ↗ · SSG.COM · 2026 쓱데이 혜택·쿠폰 총정리 (official) ↗ · Financial News (News1) · 빼빼로데이 한 달 앞으로, 편의점업계 (2026-10-16) ↗ · 대한민국 정책브리핑 · 코리아 그랜드 페스티벌 10.29–11.15, 면세점 25% 할인·4대 궁 무료 개방 (2026-10-27) ↗ · CJ Olive Young · 올리브영 블랙프라이데이는 언제? 2026 올영 블프 11.1–11.7 (official, 2026-10-29) ↗
Checked Oct 30, 2026