Dept-store brands
The North Face 노스페이스
Where to buy
- The Hyundai Seoul 더현대 서울 · Floor 4F
- Shinsegae Main Store 신세계백화점 본점 · Floor The Estate 5F
- Shinsegae Gangnam 신세계백화점 강남점 · Floor 8F
- Lotte Main Store 롯데백화점 본점 · Floor 7F
Why it's here
Chinese shoppers at Shinsegae Main in Spring Festival 2026 bought North Face down jackets, saying outdoor brands were 30–50% cheaper than at home.
Source: Daum News ↗ · Hyundai Department Store · floor guide ↗ · Shinsegae · floor guide ↗ · Shinsegae · floor guide ↗ · Lotte Department Store · floor guide ↗
Checked Oct 17, 2026