Global brands
Theory 띠어리
Where to buy
- The Hyundai Seoul 더현대 서울 · Floor 3F
- Hyundai Apgujeong Main 현대백화점 압구정본점 · Floor 4F
- Hyundai Trade Center 현대백화점 무역센터점 · Floor 5F (men 7F)
- Shinsegae Main Store 신세계백화점 본점 · Floor The Estate 4F (women), 5F (men)
- Shinsegae Gangnam 신세계백화점 강남점 · Floor 4F (women), 7F (men)
- Lotte Main Store 롯데백화점 본점 · Floor 3F (men 6F)
- Galleria Luxury Hall 갤러리아 명품관 · Floor WEST 2F
Why it's here
Samsung C&T introduced Theory in 2007 and built it into a "mega brand" selling over ₩100bn a year in Korea; it is in almost every Seoul department store.
Source: Hankyung ↗ · Hyundai Department Store · floor guide ↗ · Hyundai Department Store · floor guide ↗ · Hyundai Department Store · floor guide ↗ · Shinsegae · floor guide ↗ · Shinsegae · floor guide ↗ · Lotte Department Store · floor guide ↗ · Galleria · floor guide ↗
Checked Oct 17, 2026