Luxury

Prada 프라다

Where to buy

• The Hyundai Seoul 더현대 서울 · Floor 1F
• Hyundai Apgujeong Main 현대백화점 압구정본점 · Floor 1F
• Hyundai Trade Center 현대백화점 무역센터점 · Floor 3F
• Shinsegae Main Store 신세계백화점 본점 · Floor The Estate 1F
• Shinsegae Gangnam 신세계백화점 강남점 · Floor 2F
• Lotte Main Store 롯데백화점 본점 · Floor 1F
• Galleria Luxury Hall 갤러리아 명품관 · Floor WEST 1F

Why it's here

Prada has full boutiques in Seoul's main department stores; in Feb 2026 most of the luxury open-run queue at Shinsegae Main was Chinese, and Lotte's foreign luxury sales more than doubled in 2026.

Source: Hankyung ↗ · Newsis ↗ · Hyundai Department Store · floor guide ↗ · Hyundai Department Store · floor guide ↗ · Hyundai Department Store · floor guide ↗ · Shinsegae · floor guide ↗ · Shinsegae · floor guide ↗ · Lotte Department Store · floor guide ↗ · Galleria · floor guide ↗
Checked Oct 17, 2026