Dept-store brands

mont-bell 몽벨

Where to buy

• The Hyundai Seoul 더현대 서울 · Floor 4F

Why it's here

Japanese outdoor brand riding Korea's J-fashion wave (boosted by BLACKPINK Jennie's mont-bell sunglasses): importer MBK Corp hit KRW 20bn direct-import sales in 2025 and targets 27bn (+35%) in 2026.

Source: news.nate.com ↗ · thehyundaiseoul.ehyundai.com ↗
Checked Oct 17, 2026