K-fashion
Emis 이미스
Where to buy
- The Hyundai Seoul 더현대 서울 · Floor B2
- Emis Myeongdong ↗ 이미스 명동
- Emis Hannam ↗ 이미스 한남
- Emis Seongsu ↗ 이미스 성수
Why it's here
Known for caps; popular picks sell out fast. Its Lotte Main pop-up in May stocked 8,000 items, 60% of them caps.
Source: Market Economy · The Hyundai Seoul report, Jul 28 2026 ↗ · TrendCircle Seoul, Oct 2 2026 ↗ · Xiaohongshu · 国内贵但韩国便宜的好东西 ↗
Checked Oct 17, 2026